ShareThis Names Fishhound.com in List of Web’s Most Social Publishers
SHERMAN OAKS, CA,March 28, 2011 – Fishhound www.fishhound.com, the world’s largest online fishing community and leading provider of real-time fishing reports today announced that it was selected as one of the top ranking sites on ShareThis’ Social Quality Index in the Travel and Outdoors category.
The ShareThis standard measures social engagement for the independent Web by deriving a raw social traffic score from a site's outbound share and inbound clickback traffic compared to page views. By ranking publishers across 27 key content categories based on the power of their social audiences, ShareThis' SQI allows publishers and advertisers to benchmark content against the broader measure of social quality spanning the more than 1 million sites and more than 15 billion social signals that comprise the ShareThis network. The rankings reveal the benefits of rich content and audience engagement over sheer scale, identifying users with higher purchase intent and pinpointing users who are more inclined to disseminate content widely.
"In essence, the SQI levels the playing field for publishers," said Kurt Abrahamson, CEO of ShareThis. "Just because a site is small in terms of its reach doesn't mean it doesn't stack up when it comes to social activity. In fact, some of our smallest publisher partners have the most loyal, and social, audiences. It's about time that captivating publishers, large or small, reaped the rewards of the social audiences they inspire to share every day."
The following list includes those who scored among the top most social publishers on ShareThis’s Social Quality Index:
Travel and Outdoors
“Being identified by the ShareThis Social Quality Index as a top social publisher demonstrates our ongoing determination to anticipate and meet the changing needs of our members as social media continues to change the landscape of the traditional marketing mix.” said Richard Marks CEO, Fishhound.com. “We provide our users with content that they want to see, and because of that, we’ve developed a uniquely targeted and highly interactive audience of recreational anglers.”
Fishhound.com is one of the most heavily trafficked websites in the angling industry and has a social media reach that exceeds 15 million monthly views. Fishhound has quickly adapted to changes in consumer buying patterns and e-commerce and developed a platform to help manufacturers get their products directly into the fingertips of their consumers. To learn more about Fishhound.com, visit www.fishhound.com.
Fishhound is a thriving social network where anglers, manufactures, lodges, tackle shops and a variety of fishing related business interact with one another on a platform designed to leverage the viral nature of social media. With today’s changes in consumer buying patterns, Fishhound educates and influences the buying decisions of today’s social media savvy anglers by reaching an unprecedented 15 million people per month. Sign up for free at http://www.fishhound.com/registration.
ShareThis is one of the largest and most innovative platforms for sharing across the Web. Designed around social media -- both the content that inspires sharing and the audiences that socialize it -- the company's platform allows for direct relationships with the key players in the advertising ecosystem: publishers, advertisers and consumers. ShareThis enables publishers to offer popular content sharing features which foster increased usage and engagement while providing advertisers effective ad targeting capabilities and analytics derived from sharing activity. Based in Palo Alto, CA, with offices in New York and Cincinnati, ShareThis is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Illinois Ventures, Matthew Pritzker Company, Queen City Angels, RPM Ventures and Reservoir Partners.
ShareThis Press Contact
LaunchSquad for ShareThis