D POP 70: White

In the span of a few short years, Korea-based Damiki achieved what once seemed impossible: It became an overnight sensation in the hyper-competitive, super-saturated U.S. bass market.

Damiki had already been in the tackle business for 25 years, but its notable U.S. success was the combination of at least four factors:

     Shapes: Damiki delivered sexy upgrades to proven soft-plastic shapes, but those upgrades were more than eye-catchers. They caught fish, too.

     Quality: No junk. Anglers appreciated the components, colors, finishes and attention to details.

     Availability: As word spread, anglers could actually buy the baits. They weren't under-produced or stuck in transit – surprisingly rare for newly imported brands.

     Image: Damiki made one of the greatest pro-staff signings in recent memory when it title-sponsored Bryan Thrift immediately before Thrift went on a tear that delivered four consecutive FLW Tour top 10s, two wins, an FLW Angler of the Year title and a No. 1 world rank. Damiki and thrift were suddenly household names.

Damiki is now a worldwide tackle seller with operations in the U.S., Japan, Brazil, Australia and South Africa, and its U.S. offerings include a full suite of products, from rods and line to soft- and hardbaits.

The Damiki D-Pop is a high-test topwater that follows a recognizable design, yet offers several key upgrades. The premium finishes come in a stunning array of realistic, reflective colors.  At rest, the D-Pop sits at a 45-degree angle and when retrieved, can be made to walk the dog. Because of the way it sits it will virtually walk the dog in place – important when fishing individual cover elements. Includes a premium feather tail and two premium treble hooks.

Style: Topwater popper

Material: Plastic

Weight: 3/8-ounce

Extras: Tail-down attitude at rest

Colors: black/holo -- bluegill/holo -- phantom -- real-shad -- spayu -- white